Fractional direction — bottlenecks → priorities → profit
Your Guiding Hand to Digital Ascent
I find the bottleneck between your business and its profit, set the priorities, and navigate the removal with you. Mostly digital — AI, commerce, operations — but the mechanism works anywhere.
02 / SERVICES
One mechanism, four arenas
Fractional direction
A director's seat without the payroll line. Bottlenecks identified, priorities issued, decisions owned — the mechanism that unlocks profit, applied end to end.
AI & automation
Current AI applied where it pays: agent workflows, automation, analysis. Built into the business, not bolted on.
Ecommerce & platforms
Strategy, replatforming, architecture, growth. Shopify as a specialism — one arena where the mechanism runs deepest.
Operations & growth
Paid acquisition, conversion, and the day-to-day mechanics of a business that sells. Hands on, not hands off.
One consultant, end to end. No hand-offs, no dilution.
03 / PORTFOLIO — CLIENTS STAY ANONYMOUS. THE WORK DOESN'T.
Evidence, sector-framed
US · Heritage fine linens
Bottleneck: a platform ceiling. Full replatform, Squarespace → Shopify — architecture, catalogue and content migration, brand preserved intact.
REPLATFORMED
UK · Collectibles retail
Ongoing fractional engagement: paid acquisition, store operations and platform stewardship for a specialist retailer.
ONGOING
IT · Premium courier & logistics
Ground-up site rebuild for a luxury-sector courier: design system, motion, conversion funnel, privacy-first analytics shell.
SHIPPED 2026
UK · Outdoor & lifestyle retail
Ecommerce strategy and store optimisation for an established outdoor-living brand.
PAST ENGAGEMENT
04 / ABOUT
One person who owns the whole problem
Matteo — Italian, based in Valencia. Consulting independently since 2015; Comvertex is the brand it wears since 2023. A deliberately solo practice: strategy-consultancy standards applied to real delivery. Not an agency — one person who owns the whole problem, from the first prioritisation call to the shipped result.
The name is the method: Commerce + Vertex — the apex. Most businesses stall from unclear decisions, not weak tools — so the work starts with what to do and why, and only then moves to platforms, code and campaigns. AI is the current lever; clear thinking is the constant.
The mechanism
Find the bottleneck — the one constraint holding profit back.
Set the priorities — decisions first, tools second.
Navigate the removal — alongside you, until it ships.
05 / CONTACT
Start the conversation
One email. I read everything myself.
matteo@comvertex.digitalReceived. You'll hear from me directly.
Comvertex — Matteo M.G. · Valencia, Spain · matteo@comvertex.digital